Smith & Bradley Watches
Dive
Tactical
Field
Jerommie Smith spent 17 years in law enforcement, working SWAT, K9, drug interdiction and white collar crime investigations, training officers at the academy, and serving alongside numerous government agencies. In that line of work, a watch takes a beating, and his never held up. Cheap ones broke. Expensive ones drew attention. None of them were built for the job. So he built his own. Smith & Bradley was founded in 2012 on a simple standard: the people who serve deserve gear that holds up. Today our watches are worn by military, special forces, government agencies, law enforcement, first responders and collectors. Every watch we make carries that standard.
A no-nonsense gift guide to tough men's watches for 2026: tactical, dive, field and casual picks from $99, all built to take a beating.
The founders are back, and the first watch we're bringing home is the SANS-13. The reorder for the Black Tactical SANS-13 and the SANS-13 Silverback is underway, deliveries are expected in about 45 to 60 days, and this run gets a dimpled dial with more Swiss Super-LumiNova.
