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Chuck Liddell loves Smith & Bradley Watches

A Tough Watch for the Iceman

We love the Iceman – and apparently he’s a fan. Chuck Liddell filmed a video talking about the Smith & Bradley Atlantis Watch (in blue, naturally). The former UFC Light Heavyweight Champion has also been seen sporting his new Smith & Bradley watch recently.

Who is Chuck Liddell?

In case you don't know, Chuck Liddell is a retired mixed martial artist who competed from 1997 to 2010. During his career, he won the UFC Light Heavyweight Championship twice and fought in some of the most famous fights in MMA history. He is also a UFC Hall of Famer and has held 9 different titles during his career.

He’s one of the toughest men alive – and has the rings to prove it. He has black belts in Brazilian Jiu Jitsu and Taekwondo, which lead to his success in the UFC.

Why the Iceman needs a tough watch

As the Iceman, Liddell has always been known for his toughness and durability. He's not afraid to get hit in the face, and he's willing to put his body on the line in order to achieve victory. That being said, it's no surprise that Liddell needs a tough watch—one that won't break easily or fall apart under pressure.

If you've ever seen The Iceman fight live or on television, then you know what we mean when we say that this guy is literally built like a tank! Whether he's fighting professionally or just fooling around (yes—we're talking about Chuck "The Iceman" Liddell here), Chuck has always been able to take punches without blinking an eye.

It makes sense for someone like The Iceman to wear a watch designed specifically to be unbreakable. The Iceman won’t have any trouble wearing it all day long without worrying about breaking his watch. And that matters to Chuck. Almost as much as the way it matches his eyes.

Chuck Liddell loves what Smith & Bradley stands for

Chuck Liddell loves what Smith & Bradley stands for. The former UFC champion appreciates things that don't break like opponents. When Chuck Liddell fights, he needs tough accessories—like a watch that can withstand the rigors of boxing and brawling in the cage.

Every tough guy needs a tough watch. That's why Chuck Liddell is proud to wear one of our timepieces on his wrist. And we’re thrilled to have him wearing a Smith & Bradley watch.

Smith & Bradley is proud that Chuck Liddell wears our watches

Chuck Liddell is a legend in MMA, and he continues to inspire the next generation of fighters. He is known for his toughness and determination in the ring, as well as for his love of family and country.

Like Chuck, Smith & Bradley shares these values. We are proud that Chuck wears our brand on his wrist! And we believe every guy who goes all out in pursuit of his goal should be wearing a watch that can go with him. We build out watches to last – even in MMA rings. See the watch that Chuck Liddell chose.