Dive watches are peculiar. Not only do they have to look great, they have to function under unique circumstances. Three key problems assault every dive watch: water, pressure, and performance. A great dive watch also does something else: it tells the world that you are a diver. It can signal your love for the ocean and sea. So how do you choose a watch that does all three?

The Atlantis Men's Blackfish Watch is an iconic timepiece that embodies what it truly means to dive deep into the unknown. This innovative luxury watch embodies the strong, confident, and rugged look in men's watches with an all-black watch design and luminous hands and numbers.

Smith & Bradley was started by a long time Chicago Policeman. So, we know a lot about building a watch that works for law enforcement officers. And here’s our guide to selecting the best watch for a cop on the beat.

Our products are just now starting to take off in mainstream. On October 7, 2018 our product was used in the new Discovery Channel show, Discovering water. The entire season will be featuring our Atlantis series and Prima Executive series watches. Be on the lookout in every scene and you will see our watches.