Have you found your tribe?  This is a special version of our Atlantis Blackfish Quartz watch featuring the Find Your Tribe logo and a illuminated bezel. Just like the Warriors that SOCN supports, it is designed and built in the U.S....

We spent years creating a classic field watch with a Swiss Quartz movement, tough stainless steel casing and a perfect NATO watch strap. This watch will never let you down no matter how far you wander. Special features: 40mm watch...

Our Smith & Bradley crewneck sweatshirt is a rugged and robust garment designed for uncompromising durability and style. Crafted from high-quality materials, it offers exceptional comfort and longevity, making it a timeless addition to any wardrobe. Black with a white...

A great watch band makes a difference to men. At Smith & Bradley, we design watch bands that will stand the test of time. Our Ballistic Nylon NATO Straps are designed for comfort and style.  This NATO watch band will...

Sometimes, only a digital watch will do. But we were tired of inexpensive digital watches that fell apart after a year. So we built one with Smith & Bradley construction. A polycarbon shell that can take a beating. Precision Japanese...

Our Draper men's watch features casual styling, but with the toughness you expect from Smith & Bradley. Swiss 515 movement means it will never lose time. And the stainless steel construction with an anti-reflective sapphire crystal face means you won't...

The Springfield GMT is our upgraded classic American field watch with a GMT addition. Similar to the watches that have donned the wrists of men for almost 100 years and inspired by the watch issued to US Infantry during World War II,...

Dive deep into the unknown with this handsome blue diving watch. And don't stop. This rugged men's watch can handle up to 300 meters of ocean depth without a problem. Yet it's stylish enough to impress your friends every time you wear it.  Carved...

Need a new battery for your Smith & Bradley watch? Use our services to protect your Lifetime Watch Warranty and get the best service available. In addition to changing out your battery, we will: Check and clean the internals of...

Our Atlantis Automatic watches are crafted with the diver in mind. Built in the US for quality using a Swiss Automatic movement. This is an excellent choice for divers with up to 300 meters of water resistance and a wavy...

The Atlantis watch represents our flagship dive watch. Bold, masculine, confident and innovative with a world-class attitude and style for a timepiece. The Atlantis was designed to be a versatile complement to today's active gentleman whether in the boardroom, on the tee or...

We recommend having your Smith & Bradley Automatic watch serviced every five years. This full-service overhaul insures that your watch is operating at optimum efficiency. Our Automatic Watch Servicing includes: Testing and inspecting the movement Checking the timekeeping of the watch...

Upgrade your SANS-13 Tactical watch with a handsome stainless steel watch bracelet. Constructed from 316L stainless steel and designed to fit our SANS-13 mens watches. It's a great way to add a new look to your watch. This watch band is 22mm and...

We've upgraded the Blackfish for 2023. Now with a illuminated markers on the face and a steel watch bracelet, it's even better. Our Blackfish watch is a combination of Dive Watch and Tactical Watch that can handle any situation. Designed with...

We recommend having your Smith & Bradley Quartz watch serviced every five to seven years. This full-service overhaul insures that your watch is operating at optimum efficiency. Our Quartz Watch Servicing includes: Testing and inspecting the movement Checking the timekeeping...

The Atlantis is an iconic timepiece that embodies what it truly means to dive deep into the unknown. An innovative and tactical watch that embodies the strong, confident, and rugged look you strive for. This uncompromising dive watch is carved...

Upgrade your Atlantis A2 Sport with a handsome stainless steel watch bracelet. Constructed from 316L stainless steel and designed to fit our Atlantis A2 men's watch. It's a great way to add a new look to your watch. Choose between a...

Something a little different for Smith & Bradley. We created a women's watch that looks delicate, but is as tough as our men's watches. Featuring a mother-of-pearl dial, AAA cubic zirconia stones, and a handsome leather watch band, the 39mm Enchanted...

This black leather watch strap is 22mm thick, so it fits our Atlantis, SANS-13, and Springfield mens watches. White stitching and a handsome black leather finish. Adds a dressier look to your favorite watch.  Shown here on our Springfield GMT...

This is the watch 17 years of law enforcement experience built. The SANS-13 was created after hundreds of interviews with officers who'd destroyed every other watch on duty — and the Silverback edition takes it further. Harder. Tougher. Built in...

Our blood red Atlantis Sport dive watch is certified to 300 meters deep and includes a one-way dive bezel and the toughness you expect from Smith & Bradley. Crafted for divers and loved by some of the best. This is...

The SANS-13 Tactical Sport Watch has a truly functional design that is engineered specifically for tactical and law enforcement operations. Powered by a top-shelf Swiss Quartz movement designed by the renowned Swiss maker Ronda, this innovative watch is the result...

Our Rubber men's watch strap is a simple, reliable, and remarkably high-quality compliment to Smith & Bradley Watches.  Made to the highest performance standards, the Tactical Rubber Watch Strap keeps its comfortable feel and flexibility while remaining strong in and out of the...

Our upgraded Atlantis Blackfish watch includes a Swiss Automatic movement, so that you'll never need a battery again. Automatic movements take advantage of your hand and wrist motion to supply energy to the watch. It's technically better than a Quartz...

This men's Rubber watch strap is a simple, reliable, and remarkably high-quality compliment to Smith & Bradley Watches.  Made to the highest performance standards to keep its comfortable feel and flexibility while remaining strong in and out of the water.    Our Rubber...

Our newest Springfield GMT watch features a handsome, but rugged, leather watch band. The Springfield GMT watch is our upgraded classic American field watch with a GMT addition. Similar to the watches that have donned the wrists of men for almost...

Looking for a more unique design for your watch band? Our Camo Rubber Watch Strap is a soft and comfortable design that will add a new look to our favorite tactical mens watches. It fits all Smith & Bradley watches and...

The Atlantis A2 Rubber strap features the proprietary injection molded Smith & Bradley rubber design, exclusively for the Atlantis Series. Designed with our custom thick watch strap thickness. Finished with a comfortable 22mm to 20mm taper. This was designed to be the perfect...